I've been watching the IPL matches and the most freakin' irritating thing is when some random incident happens - someone takes a catch, hits a six or even scratches his head - the over excited commentator goes "oh, that looks like a Citi moment of success!".
Aaarghh I could scream. Just let us watch the game will you? Every time the commentator screams out some commercial punchline that they're been brainwashed into spewing (or contractually obliged to) my jaw spontaneously clenches and my teeth grit against each other.